Search Engine Marketing INC or Pro InfoPath 2007

Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site

Author: Mike Moran

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search EngineMarketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

 
•

  Identify and leverage new search engine marketing opportunities arising from social media
•

  Align search engine marketing with your company’s evolving strategic and tactical goals
•

  Implement programs that drive sustainable improvements— not counterproductive quick fixes
•

  Systematically optimize your existing Web site search programs
•

  Manage the unique marketing challenges associated with large sites
•

  Create monthly scorecards and use them to drive improvement
•

  Provide effective guidance to content developers and designers in language they’ll understand
•

  Automate checking and reporting for every page on your site
•

  Choose effective target keywords, optimize your content, and attract links
•

  Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•

  Measure site-wide success rates across multiple systems and technologies
•

  Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

 

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

 

Books about: Adam Smith and the Virtues of Enlightenment or A History of Middle East Economies in the Twentieth Century

Pro InfoPath 2007

Author: Philo Janus

Pro InfoPath 2007 is an excellent book for developers trying to learn the scope and range of application forms that can be built with Microsoft Office InfoPath 2007. InfoPath is now in its 2nd generation and it enables the creation of rich desktop and web forms using XML technologies and allows gathering of structured, business-critical information. Together with Microsoft Windows SharePoint Server 2007, InfoPath allows built-in integration with back-end processes, databases, and work flow, and provides developers with rich tools to build enterprise-wide forms solutions.

During the development and stabilization phase of InfoPath 2007, Philo worked closely with the product team to testfeatures, provide feedback on scenarios, and to build and apply solutions for the government and public sector. He haspoured all that experience in an engaging manner into this book--a great read for every developer trying to learnInfoPath.

— Kamaljit Bath, Principal Program Manager Lead, Microsoft Office InfoPath and Forms Services

InfoPath enables users to design forms and publish them for use by other users. It combines the ease of use of Access forms with the enterprise scalability of a network-based platform. Microsoft's goal with InfoPath is to get form design and maintenance out of the IT shop and onto the desktop, while maintaining the power of connecting to web services or a SQL Server. Since InfoPath is wholly XML-based, it is easy to introduce it into a heterogeneous enterprise environment -- via web services InfoPath can act as the interface for any back end system. InfoPath 2007, coupled with Microsoft Office SharePoint Server, adds theability to deploy InfoPath forms in a web browser with no client side application. SharePoint and Office 2007 have leveraged InfoPath in many other ways -- making InfoPath forms part of the workflow engine embedded in SharePoint, and using InfoPath forms to capture and maintain arbitrary metadata in Office documents.

Pro InfoPath 2007 was written so that developers can read it as an introduction to InfoPath 2007, as well as use it as a reference for common tasks. Targeted at developers, power users should also find a lot of value in this book to learn how to design and use forms in InfoPath.

This book will show form designers how to:

• Use InfoPath to fill in electronic forms
• Design and publish forms
• Connect to data sources to read and publish data
• Design and leverage the power of InfoPath views
• Work with SharePoint form libraries to get the most out of InfoPath form data
• Import existing Word and Excel forms into InfoPath
• Create workflows with SharePoint Designer
• Work with digital signatures

In addition, developers will learn how to:

• Create an InfoPath form template based on a data connection or web service
• Publish InfoPath form templates as content types
• Create custom task panes for InfoPath forms
• Understand SharePoint information management policies
• Write .Net code behind InfoPath forms and browser forms
• Create an add-in to extend the capabilities of InfoPath
• Create a custom workflow for SharePoint, embedding InfoPath forms for gathering information
• Build a .Net web service that InfoPath can connect to
• Use Altova's XMLSpy to work with InfoPath form templates

Table of Contents:

About the Author     xiii
About the Technical Reviewer     xv
Acknowledgments     xvii
Introduction     xix
Introducing InfoPath     1
InfoPath     1
InfoPath As a Smart Client     6
E-forms     8
InfoPath for Forms Solutions     9
Summary     11
Tour of the InfoPath Client     13
Form Templates vs. Form Data     13
InfoPath and Form Maintenance     14
Tour of the InfoPath Client     14
Rich Text Fields     17
Repeating and Optional Sections     17
File and Picture Controls (and Ink)     20
Views     21
Errors     21
Digitally Signing a Form     22
Form Settings     24
Submitting Forms     25
Exporting Forms     26
Digital Rights Management     26
Browser Forms     26
E-mailing Forms     28
Forms for Metadata     28
Summary     29
Tour of the InfoPath Designer     31
Introduction to InfoPath Form Design     31
Form Design Philosophy     31
Creating a New Form     32
Types of InfoPath Forms     34
The Design Tasks Pane     35
Form Laycut     35
Controls     40
Template Parts     62
Data Source     62
Design Checker     63
Publishing the Form Template     63
Summary     63
InfoPath Views     65
InfoPath Views in Detail     65
Form Paging     66
Alternative Views     69
View Options     72
Exporting Views     80
Changing Views     80
Summary     80
Publishing InfoPath Forms     81
Publishing Overview     81
Form Security     82
Xcopy Publishing     84
Network Location     84
Via E-mail     87
SharePoint     93
Publishing to a SharePoint Form Library     94
Publishing to a SharePoint Site As a Content Type     98
Installable Form Template     99
Summary     99
SharePoint Integration     101
SharePoint Form Libraries     102
Check-In/Check-Out      103
Item-Level Security     104
Versioning     104
Alerts     105
Form Property Promotion/Demotion     105
InfoPath Browser-Capable Forms     106
Creating a Browser-Capable Form     109
Views     110
Forcing Forms to Open in a Browser     111
Browser-Specific Options     112
Saving and Submitting     113
E-mail Enabling Document Libraries     116
SharePoint Workflow     117
Windows Workflow Foundation     117
Designing a Workflow     118
InfoPath and SharePoint Workflows     118
Summary     121
Data Connections     123
Overview     123
Data Connections     125
Data Source     127
SQL Server     128
Web Services     135
E-mail     139
Hosting Environment     141
SharePoint     141
Lists     142
Data Connection Library (DCL)     143
Single Sign-On     144
Summary     144
Advanced InfoPath Topics     145
Importing Word/Excel Forms      146
Importing Forms     147
Word Forms     148
Excel Forms     150
Cascading Drop-Down Lists     153
Content Types     154
Custom Task Panes     161
Policies     161
Labels     162
Auditing     162
Expiration     163
Barcodes     164
Merging Forms     164
Summary     165
Writing Code in InfoPath     167
Visual Studio Tools for Applications (VSTA)     167
InfoPath and Visual Studio     169
Understanding the InfoPath Object Model     172
Application     173
Windows/ActiveWindow     173
XmlFormCollection/XmlForm Class     173
XPathNavigator     175
InfoPath Form Events     176
Manipulating the Form     177
Optional Sections     178
Repeating Sections/Tables     182
File Attachments     182
Working with Data Connections     185
Browser-Capable Forms     186
Security     188
Summary     188
InfoPath Add-Ins and Task Panes     189
Writing an InfoPath Add-In     191
Creating and Using a Custom Task Pane     199
Hosting InfoPath Forms     202
Hosting an InfoPath Form in a Windows Form     203
Hosting an InfoPath Form in an ASP.NET Form     206
Summary     206
Workflow     207
Windows Workflow Foundation (WF)     207
SharePoint Designer and Workflow     208
Designing Workflow in Visual Studio     215
Creating a Workflow Project     218
Creating the Form Library     222
Creating an InfoPath Workflow Initiation Form     223
Creating an InfoPath Task Editing Form     225
Wiring Up the Workflow     227
Deploying the Workflow     232
Summary     237
Understanding the Manifest     239
xDocument Class     240
Package     240
DateAdapters     240
FileNew     241
Repacakaging an XSN     241
InfoPath SDK     242
Web Services     243
Simple Object Access Protocol (SOAP)     244
Web Service Description Language (WSDL)     245
Writing .NET Web Services Suitable for InfoPath     245
Web Services Enhancements (WSE)     255
Windows Communication Foundation (WCF)     256
Universal Discovery, Description, and Integration (UDDI)     256
Web Services and SQL Server     257
Summary     259
Using XMLSpy with InfoPath     261
About XMLSpy     261
XMLSpy and XML Files     263
Schemas     267
Using Projects     270
Index     273

Gears of War or In the Beginningwas the Command Line

Gears of War: Official Strategy Guide

Author: Doug Walsh

BradyGames’ Gears of War (PC) Official Strategy Guide includes the following:

• 
  A complete walkthrough of the entire game.
• 
  HIGHLY DETAILED MAPS: Pinpoint critical locations, weapons, ammo, COG Tags, and more!
• 
  COMPREHENSIVE MULTIPLAYER COVERAGE: Expert overviews, tactics, tips, and maps for every multiplayer area!
• 
  PLUS: Complete List of Achievements, Detailed Enemy Data, Squad Command and Combat Mastery, and much more!

Platform: PC

Genre: Shooter

This product is available for sale worldwide.

New interesting textbook: The San Francisco Chronicle Cookbook or Guide to Good Food

In the Beginning...was the Command Line

Author: Neal Stephenson

This is "the Word"—one man's word, certainly—about the art (and artifice) of the state of our computer-centric existence. And considering that the "one man" is Neal Stephenson, "the hacker Hemingway" (Newsweek)—acclaimed novelist, pragmatist, seer, nerd-friendly philosopher, and nationally bestselling author of groundbreaking literary works (Snow Crash, Cryptonomicon, ect.)—the word is well worth hearing. Mostly well-reasoned examination and partial rant, Stephenson's In the Beginning...Was the Command Line is a thoughtful, irreverent, hilarious treatise on the cyber-culture past and present; on operating system tyrannies and downloaded popular revelations; on the Internet, Disney World, Big Bangs, not to mention the meaning of life itself.

New York Times

A challenge to an icon-obsessed culture that increasingly is interposing a graphical computer interface between people and the physical world.

Cleveland Plain Dealer

In the network world of the silicon samurai Stephenson is a big-time wizard.

USA Today

A powerful voice of the cyber age.

Cleveland Plain Dealer

In the network world of the silicon samurai Stephenson is a big-time.

Seattle Weekly

Stephenson is a literary visionary of the technological future.

Architectural Photography or MATLAB Primer

Architectural Photography: The Digital Way

Author: Gerry Kopelow

More than ever, particularly in this day of online media, architects and designers are increasingly faced with exciting and critical marketing and publishing opportunities. Simply documenting a project is no longer enough. Successful design practices are providing high-quality images to architecture magazines, newspapers, and websites. But well-executed professional photography can be expensive and, depending on the project, you might not always want to spend the extra money. Fortunately, the digital revolution in photography has made it possible to do-it-yourself, and in a way that is compatible with the new demands of digital printing and presentation.

Architectural Photography the Digital Way teaches the reader how to take first-rate photographs of buildings, inside and out. Step-by-step instructions help you learn how to choose the right kind of camera, to use it effectively, and to enhance and manipulate your images. This complete course begins with an introduction to the world of digital imagery and its unique aesthetic considerations. Included are detailed instructions on how to photograph building exteriors and interiors of every scale and in any lighting condition. Advanced chapters cover areas such as perspective correction and other features made possible by image-editing software. Illustrated with a wealth of color photographs and diagrams, this clearly written, easy-to-use handbook will be your indispensable guide whenever you pick up the camera.

Book about: Fundamentals of Aviation Law or Problems Cases in Health Care Marketing

MATLAB Primer

Author: Timothy A Davis

With the spread of the powerhouse MATLAB® software into nearly every area of math, science, and engineering, it is important to have a strong introduction to using the software. Updated for version 7.0, MATLAB® Primer, Seventh Edition offers such an introduction as well as a "pocketbook" reference for everyday users of the software. It offers an intuitive language for expressing problems and solutions both numerically and graphically. The latest edition in this best-selling series, MATLAB® Primer, Seventh Edition incorporates a number of enhancements such as changes to the desktop, new features for developing M-files, the JIT accelerator, and an easier way of importing Java classes. In addition to the features new to version 7.0, this book includes:
· A new section on M-Lint, the new debugger for M-files
· A new chapter on calling Java from MATLAB and using Java objects inside the MATLAB workspace
· A new chapter on calling Fortran from MATLAB
· A new chapter on solving equations: symbolic and numeric polynomials, nonlinear equations, and differential equations
· A new chapter on cell publishing, which replaces the "notebook" feature and allows the creation of Word, LaTeX, PowerPoint, and HTML documents with executable MATLAB commands and their outputs
· Expanded Graphics coverage-including the 3D parametrically defined seashells on the front and back covers Whether you are new to MATLAB, new to version 7.0, or simply in need of a hands-on, to-the-point reference, MATLAB® Primer provides the tools you need in a conveniently sized, economically priced pocketbook.

Table of Contents:

1	Accessing MATLAB	1
2	The MATLAB desktop	1
3	Matrices and matrix operations	10
4	Submatrices and colon notation	18
5	MATLAB functions	21
6	Control flow statements	29
7	M-files	35
8	Advanced M-file features	43
9	Calling C from MATLAB	53
10	Calling Fortran from MATLAB	61
11	Calling Java from MATLAB	65
12	Two-dimensional graphics	70
13	Three-dimensional graphics	78
14	Advanced graphics	83
15	Sparse matrix computations	85
16	The symbolic math toolbox	91
17	Polynomials, interpolation, and integration	118
18	Solving equations	122
19	Displaying results	128
20	Cell publishing	132
21	Code development tools	133
22	Help topics	141
23	Additional resources	198

Word 2007 All in One Desk Reference For Dummies or The Ebay Sellers Tax and Legal Answer Book

Word 2007 All-in-One Desk Reference For Dummies

Author: Doug Low

• Nine minibooks provide new and inexperienced Word users with the know-how to optimize the features of the long-anticipated release of the latest version of Word

• Valuable minibooks cover Word basics; formatting text; various editing techniques; working with letters, envelopes, and labels; adding graphics; Web publishing; advanced document features; customizing Word; and programming Word with VBA

• Offers insightful information for creating key documents such as reports, letters, business plans, and more for both the Web and print

• Helps readers take advantage of the new Word features, including advanced collaboration, a results-oriented user interface, pre-built layouts, and more

Go to: Adobe Premiere Elements For Dummies or The Web Collection Revealed Premium Edition

The eBay Seller's Tax and Legal Answer Book: Everything You Need to Know to Keep the Government off Your Back and Out of Your Wallet

Author: Cliff Ennico

Anyone running a wholesale or retail business must deal with legal and tax issues, and those who sell on eBay are no exception. Yet many eBay sellers remain ignorant of the consequences they may face if they disregard certain basic rules. Packed with stories of actual eBay sellers, this helpful guide takes readers through the most common eBay transactions, pointing out all the legal and tax issues they may encounter along the way. Readers will get practical advice on:

* whether their eBay selling qualifies as a "business"
* illegal practices to avoid
* what taxes must be paid and what they can and can't deduct
* spelling out a refund and return policy
* knowing when a bid becomes legally binding
* resolving seller-buyer disputes
* protecting themselves when buying inventory and hiring employees
* trademarking a business name and web address
* customs, duties, and other considerations when selling internationally.

Complete with sample contracts, forms, checklists, and disclaimers, this is a book no eBay seller should be without.

Red Hat Enterprise Linux 5 Administration or Active Directory

Red Hat Enterprise Linux 5 Administration (Unleashed Series)

Author: Tammy Fox

This comprehensive guide can help you administer Red Hat Enterprise Linux 5 effectively in any production environment, no matter how complex or challenging.

 

Long-time Red Hat insider Tammy Fox brings together today’s best practices for the entire system lifecycle, from planning and deployment through maintenance and troubleshooting. Fox shows how to maximize your efficiency and effectiveness by automating day-to-day maintenance through scripting, deploying security updates via Red Hat Network, implementing central identity management services, and providing shared data with NFS and Samba.

 

Red Hat Enterprise Linux 5 Administration Unleashed contains extensive coverage of network and web services, from the Apache HTTP server and Sendmail email services to remote login with OpenSSH. Fox also describes Red Hat’s most valuable tools for monitoring and optimization and presents thorough coverage of security–including a detailed introduction to Security-Enhanced Linux (SELinux).

 

• Streamline deployment with Kickstart
• Find, install, update, remove, and verify software
• Detect, analyze, and manage hardware
• Manage storage with LVM, RAID, ACLs, and quotas
• Use Red Hat Enterprise Linux 5 on 64-bit and multi-core systems
• Administer users and groups more efficiently and securely
• Ensure trustworthy backup and rapid recovery
• Script and schedule tasks to run automatically
• Provide unifiedidentity management services
• Configure Apache, BIND, Samba, and Sendmail
• Monitor and tune the kernel and individual applications
• Protect against intruders with SELinux and ExecShield
• Set up firewalls with iptables
• Enable the Linux Auditing System
• Use virtualization to run multiple operating systems concurrently

 

Tammy Fox served as technical leader of Red Hat’s documentation group, where she wrote and revised The Red Hat Enterprise Linux System Administration Guide. She was founding editor of Red Hat Magazine, now an online publication reaching more than 800,000 system administrators and others interested in Linux and open source. She wrote Red Hat’s LogViewer tool and has written and contributed to several Red Hat configuration tools. Fox is also the founding leader of the Fedora Docs Project.

 

Register your book at samspublishing.com/register for convenient access to updates and to download example scripts presented in this book.

 

Category: Linux/Networking

Covers: Red Hat Enterprise Linux 5

User Level: Intermediate—Advanced

 

Read also Frozen Desserts or Country Quick and Easy 2

Active Directory

Author: Robbie Allen

When Microsoft introduced Windows 2000, the most important change was the inclusion of Active Directory. With many great benefits, it continues to be a huge headache for network and system administrators to design, implement and support. The first edition of this book, O'Reilly's best-selling "Windows 2000 Active Directory, eased their pain considerably. Now titled "Active Directory, 2nd Edition, this book provides system and network administrators, IT professionals, technical project managers, and programmers with a clear, detailed look at Active Directory for both Windows 2000 and Windows Server 2003.

The upgraded Active Directory that ships with Windows Server 2003 has over 100 new and enhanced features and once again, O'Reilly has the answers to puzzling questions. While Microsoft's documentation serves as an important reference, "Active Directory, 2nd Edition is a guide to help the curious (and weary) understand the big picture. In addition to the technical details for implementing Active Directory, several new and significantly enhanced chapters describe the numerous features that have been updated or added in Windows Server 2003 along with coverage of new programmatic interfaces that are available to manage it. After reading the book you will be familiar with the Lightweight Directory Access Protocol (LDAP), multi-master replication, Domain Name System (DNS), Group Policy, and the Active Directory Schema, among many other topics.

Authors Robbie Allen and Alistair G. Lowe-Norris are experienced veterans with real-world experience. Robbie is a Senior Systems Architect in the Advanced Services Technology Group at Cisco Systems. He was instrumental in the deployment andautomation of Active Directory, DNS and DHCP at Cisco, and is now working on network automation tools. Alistair is an enterprise program manager for Microsoft U.K. and previously worked for Leicester University as the project manager and technical lead of the Rapid Deployment Program for Windows 2000.

"Active Directory, 2nd Edition will guide you through the maze of concepts, design issues and scripting options enabling you to get the most out of your deployment.

Table of Contents:

1	A brief introduction	3
2	Active directory fundamentals	15
3	Naming contexts and application partitions	37
4	Active directory schema	44
5	Site topology and replication	78
6	Active directory and DNS	101
7	Profiles and group policy primer	119
8	Designing the namespace	149
9	Creating a site topology	193
10	Designing organization-wide group policies	219
11	Active directory security : permissions and auditing	270
12	Designing and implementing schema extensions	307
13	Backup, recovery, and maintenance	323
14	Upgrading to Windows Server 2003	347
15	Upgrading to Windows Server 2003 R2	368
16	Migrating from Windows NT	376
17	Integrating Microsoft Exchange	386
18	Active directory application mode (ADAM)	408
19	Interoperability, integration, and future direction	451
20	Scripting with ADSI	469
21	IADs and the property cache	491
22	Using ADO for searching	520
23	Users and groups	545
24	Basic Exchange tasks	570
25	Shares and print queues	591
26	Permissions and auditing	616
27	Extending the schema and the active directory snap-ins	652
28	Using ADSI and ADO from ASP or VB	672
29	Scripting with WMI	713
30	Manipulating DNS	735
31	Getting started with VB.NET and System.Directory services	753

Rick Sammons Complete Guide to Digital Photography 20 or The IDA Pro Book

Rick Sammon's Complete Guide to Digital Photography 2.0: Taking, Making, Editing, Storing, Printing, and Sharing Better Digital Images Featuring Adobe Photoshop Elements

Author: Rick Sammon

"Clear, concise, lively, well-organized and opinionated."—Popular Photography and Imaging

In this thorough revision of his best-selling guide, Rick Sammon covers all the steps in the digital photographic process. The book teaches basic technical picture taking and the art of photography, plus introductory and advanced digital techniques.

Orchestrating over 1,000 images into easy-to-read lessons, Sammon uses an approach of "learning to see and seeing to learn" with pairs of images, software screen shots, and the best photographs from his own shooting assignments.

New for this edition, all the image editing tips feature the popular Adobe Photoshop® Elements®; file format discussions now include working with Camera RAW files; and more than 170 new color images have been added. 1000 color photographs.

Interesting textbook: Successful Diversity Management Initiatives or Global Inequalities

The IDA Pro Book: The Unofficial Guide to the World's Most Popular Disassembler

Author: Chris Eagl

No source code? No problem. With IDA Pro, you live in a source code-optional world. IDA can automatically analyze the millions of opcodes that make up an executable and present you with a disassembly. But at that point, your work is just beginning. With "The IDA Pro Book," you'll learn how to turn that mountain of mnemonics into something you can actually use.

Hailed by the creator of IDA Pro as the "long-awaited" and "information-packed" guide to IDA, "The IDA Pro Book" covers everything from the very first steps to advanced automation techniques. While other disassemblers slow your analysis with inflexibility, IDA invites you to customize its output for improved readability and usefulness. You'll save time and effort as you learn to: Identify known library routines, so you can focus your analysis on other areas of the code Extend IDA to support new processors and filetypes, making disassembly possible for new or obscure architectures Explore popular plug-ins that make writing IDA scripts easier, allow collaborative reverse engineering, and much more Utilize IDA's built-in debugger to tackle obfuscated code that would defeat a stand-alone disassembler

You'll still need serious assembly skills to tackle the toughest executables, but IDA makes things a lot easier. Whether you're analyzing the software on a black box or conducting hard-core vulnerability research, a mastery of IDA Pro is crucial to your success. Take your skills to the next level with "The IDA Pro Book,"

Magic Lantern Guides or Microsoft Visual Basic 2008 Express Edition

Magic Lantern Guides: Canon EOS 40D

Author: Rob Sheppard

Rob Sheppard, one of the world’s top photography writers and a frequent contributer to the Magic Lantern® series, writes the must-have book on Canon’s exciting new upper-level, semi-pro model. The EOS 40D offers Canon’s EOS Integrated Cleaning System, Live View Function, a more powerful DIGIC III Image Processor, along with a 10.1-megapixel CMOS sensor and 3.0-inch LCD monitor.

Read also The Myth of Property or Secrets to Success in Industry Careers

Microsoft Visual Basic 2008 Express Edition: Build a Program Now!

Author: Patrice Pelland

In this lively, eye-opening, hands-on book, all you need is a computer and the desire to learn how to program with Visual Basic 2008 Express Edition. Featuring a full edition of the software, this fun and highly visual guide walks you through a complete programming project-a desktop weather-reporting application-from start to finish. You'll get an introduction to the Microsoft Visual Studior development environment and learn how to put the lightweight, easy-to-use tools in Visual Basic Express Edition to work right away-creating, compiling, testing, and delivering your first ready-to-use program. You'll get expert tips, coaching, and visual examples at each step of the way, along with pointers to additional learning resources.

Key Book Benefits:
• This dynamic, full-color, highly-visual book is designed to help novice programmers build fundamental programming skills for Windowsr-quickly and easily
• Provides a quick-start, project-based approach!
• Provides complete software for Visual Basic 2008 Express Edition and all the instructions needed to understand and put those tools to work right away
• Features a complete desktop application that can be easily modified and reused a great learn-by-doing example

Table of Contents:

Introducing Microsoft Visual Basic 2008 Express Edition     1
What Is .NET?     2
What Is Visual Basic 2008?     4
Is Visual Basic 2008 an Object-Oriented Programming Language?     4
What Is Visual Basic 2008 Express Edition?     9
What Kinds of Applications Can You Build with Visual Basic 2008 Express Edition?     10
What Are the Key Features You Need to Know About?     11
Installing Visual Basic 2008 Express Edition     15
Preparing to Install Visual Basic 2008 Express Edition     16
Side-by-Side Installation     16
Prerelease Versions of Visual Basic 2008 Express Edition     17
Installing Visual Basic 2008 Express Edition     17
Creating Your First Applications     25
Three Types of Applications: What Are the Differences?     26
Getting Started with the IDE     28
Building a Console Application     31
Building the Projects     31
Getting to Know Solution Explorer     32
Getting Help: Microsoft Visual Studio 2008 Express Edition Documentation     34
Coding Your Console Application     37
Customizing the IDE     39
Creating a Windows Application     41
Creating Your Own Web Browser inLess Than Five Minutes     47
What Is a Project?     48
What Is the Design Layout?     49
To Create a Simple Web Browser     50
Putting It All Together     56
Using Rapid Application Development Tools with Visual Basic 2008     59
Snapping and Aligning Controls Using Snap Lines     60
Using IntelliSense-Your New Best Friend!     62
Using IntelliSense as You Go     62
Using IntelliSense Filtering: Removing the "Uncommon"     63
Opening IntelliSense: Pressing Ctrl+Spacebar     64
Opening IntelliSense: Typing a Period or Left Parenthesis     64
Using IntelliSense Code Snippets: The Time-Saver     66
Invoking IntelliSense Code Snippets     67
Exploring Real-Time Error Detection and Correction     68
Oh, My...My Is Great     70
Renaming     72
Why Should You Rename?     73
How to Use the Rename Feature     73
Exploring Common Windows Controls     75
What Happens When an Event Is Triggered?     78
Modifying Your Web Browser     85
Opening Your Application     86
Adding an About Dialog Box     93
Interacting Through Dialog Boxes      93
Adding a Navigate Dialog Box     96
Adding a Tool Strip Container and Some Tools     99
Having a Professional Look and Feel at Your Fingertips     99
Adding a Status Bar to Your Browser     101
Personalizing Your Application with Windows Icons     104
Redoing the Browser     112
Windows Presentation Foundation     112
WPF and XAML     113
Fixing the Broken Blocks     125
Debugging an Application     126
Using a DLL in an Application     126
Using Breakpoints, Locals, Edit and Continue, and Visualizers     128
Managing the Data     141
What Is a Database?     142
What's in a Database?     142
What Are Data Normalization and Data Integrity?     143
What Is Null?     145
What Are Primary Keys and Foreign Keys?     146
How Do You Interact with a Relational Database?     148
Using SQL Server 2005 Express Edition in Visual Basic 2008 Express Edition     150
Creating a Database Using Visual Basic 2008 Express Edition     151
Creating Tables in Your Database     153
Creating Relationships Between the Tables     155
Entering Data in SQL Server Tables Using Visual Studio     159
What Are ADO.NET, Data Binding, and LINQ?     163
Developing the CarTracker Application     165
Using the Component Tray     172
How Do I Get More Meaningful Information on My Form?     173
Using LINQ     182
Building Your Own Weather Tracker Application     187
Exploring the Features of the Weather Tracker Application     188
Creating the Application User Interface     189
Adding Notification Area Capabilities     191
Adding the Splash Screen and About Dialog Box     199
Adding the Options Dialog Box     202
Using the MSN Weather Web Service     204
Connecting to MSN Weather Web Services     206
Setting User and Application Preferences     210
Working in the Background     211
Completing the Core Weather Tracker Functionality     219
Testing Weather Tracker     225
Working with the Options Dialog Box     226
Testing Weather Tracker Options     229
And Now, Just ClickOnce     229
Glossary     235
Index     237

Magic Lantern Guides or Microsoft Visual Basic 2008 Express Edition

Magic Lantern Guides: Canon EOS 40D

Author: Rob Sheppard

Rob Sheppard, one of the world’s top photography writers and a frequent contributer to the Magic Lantern® series, writes the must-have book on Canon’s exciting new upper-level, semi-pro model. The EOS 40D offers Canon’s EOS Integrated Cleaning System, Live View Function, a more powerful DIGIC III Image Processor, along with a 10.1-megapixel CMOS sensor and 3.0-inch LCD monitor.

Read also The Myth of Property or Secrets to Success in Industry Careers

Microsoft Visual Basic 2008 Express Edition: Build a Program Now!

Author: Patrice Pelland

In this lively, eye-opening, hands-on book, all you need is a computer and the desire to learn how to program with Visual Basic 2008 Express Edition. Featuring a full edition of the software, this fun and highly visual guide walks you through a complete programming project-a desktop weather-reporting application-from start to finish. You'll get an introduction to the Microsoft Visual Studior development environment and learn how to put the lightweight, easy-to-use tools in Visual Basic Express Edition to work right away-creating, compiling, testing, and delivering your first ready-to-use program. You'll get expert tips, coaching, and visual examples at each step of the way, along with pointers to additional learning resources.

Key Book Benefits:
• This dynamic, full-color, highly-visual book is designed to help novice programmers build fundamental programming skills for Windowsr-quickly and easily
• Provides a quick-start, project-based approach!
• Provides complete software for Visual Basic 2008 Express Edition and all the instructions needed to understand and put those tools to work right away
• Features a complete desktop application that can be easily modified and reused a great learn-by-doing example

Table of Contents:

Introducing Microsoft Visual Basic 2008 Express Edition     1
What Is .NET?     2
What Is Visual Basic 2008?     4
Is Visual Basic 2008 an Object-Oriented Programming Language?     4
What Is Visual Basic 2008 Express Edition?     9
What Kinds of Applications Can You Build with Visual Basic 2008 Express Edition?     10
What Are the Key Features You Need to Know About?     11
Installing Visual Basic 2008 Express Edition     15
Preparing to Install Visual Basic 2008 Express Edition     16
Side-by-Side Installation     16
Prerelease Versions of Visual Basic 2008 Express Edition     17
Installing Visual Basic 2008 Express Edition     17
Creating Your First Applications     25
Three Types of Applications: What Are the Differences?     26
Getting Started with the IDE     28
Building a Console Application     31
Building the Projects     31
Getting to Know Solution Explorer     32
Getting Help: Microsoft Visual Studio 2008 Express Edition Documentation     34
Coding Your Console Application     37
Customizing the IDE     39
Creating a Windows Application     41
Creating Your Own Web Browser inLess Than Five Minutes     47
What Is a Project?     48
What Is the Design Layout?     49
To Create a Simple Web Browser     50
Putting It All Together     56
Using Rapid Application Development Tools with Visual Basic 2008     59
Snapping and Aligning Controls Using Snap Lines     60
Using IntelliSense-Your New Best Friend!     62
Using IntelliSense as You Go     62
Using IntelliSense Filtering: Removing the "Uncommon"     63
Opening IntelliSense: Pressing Ctrl+Spacebar     64
Opening IntelliSense: Typing a Period or Left Parenthesis     64
Using IntelliSense Code Snippets: The Time-Saver     66
Invoking IntelliSense Code Snippets     67
Exploring Real-Time Error Detection and Correction     68
Oh, My...My Is Great     70
Renaming     72
Why Should You Rename?     73
How to Use the Rename Feature     73
Exploring Common Windows Controls     75
What Happens When an Event Is Triggered?     78
Modifying Your Web Browser     85
Opening Your Application     86
Adding an About Dialog Box     93
Interacting Through Dialog Boxes      93
Adding a Navigate Dialog Box     96
Adding a Tool Strip Container and Some Tools     99
Having a Professional Look and Feel at Your Fingertips     99
Adding a Status Bar to Your Browser     101
Personalizing Your Application with Windows Icons     104
Redoing the Browser     112
Windows Presentation Foundation     112
WPF and XAML     113
Fixing the Broken Blocks     125
Debugging an Application     126
Using a DLL in an Application     126
Using Breakpoints, Locals, Edit and Continue, and Visualizers     128
Managing the Data     141
What Is a Database?     142
What's in a Database?     142
What Are Data Normalization and Data Integrity?     143
What Is Null?     145
What Are Primary Keys and Foreign Keys?     146
How Do You Interact with a Relational Database?     148
Using SQL Server 2005 Express Edition in Visual Basic 2008 Express Edition     150
Creating a Database Using Visual Basic 2008 Express Edition     151
Creating Tables in Your Database     153
Creating Relationships Between the Tables     155
Entering Data in SQL Server Tables Using Visual Studio     159
What Are ADO.NET, Data Binding, and LINQ?     163
Developing the CarTracker Application     165
Using the Component Tray     172
How Do I Get More Meaningful Information on My Form?     173
Using LINQ     182
Building Your Own Weather Tracker Application     187
Exploring the Features of the Weather Tracker Application     188
Creating the Application User Interface     189
Adding Notification Area Capabilities     191
Adding the Splash Screen and About Dialog Box     199
Adding the Options Dialog Box     202
Using the MSN Weather Web Service     204
Connecting to MSN Weather Web Services     206
Setting User and Application Preferences     210
Working in the Background     211
Completing the Core Weather Tracker Functionality     219
Testing Weather Tracker     225
Working with the Options Dialog Box     226
Testing Weather Tracker Options     229
And Now, Just ClickOnce     229
Glossary     235
Index     237

Dreamweaver CS4 All in One For Dummies or Patterns of Enterprise Application Architecture

Dreamweaver CS4 All-in-One For Dummies (For Dummies Series)

Author: Sue Jenkins

Web site designers, Web developers, and visual designers all use Dreamweaver CS4 to build world class Web sites. Whether you’re just starting out or you’re a design pro, DreamweaverCS4 All-In-One for Dummies makes Web development easy!

You’ll start with Dreamweaver basics and the essentials of a good Web site. Then you’ll learn to add zing with Spry effects, set up Contribute, build dynamic pages, extend your site with Web applications, configure database connections using PHP, ASP.NET, or ColdFusion, and more! Discover how to:

• Get familiar with Dreamweaver’s workspace, use the toolbars and panels, and set preferences
  
• Plan, design, build, and manage a site that meets your audience’s expectations  
  
• Add Flash files, movies, and sound, and keep your site updated with Cascading Style Sheets
  
• Create and use code snippets and history panel commands
  
• Follow the right steps for setting up links
  
• Incorporate interactive images to build visually appealing Web pages
  
• Use layers with CSS, JavaScript behaviors, or Flash® movies
  
• Review source formatting and clean up your code to avoid errors when publishing your site
  
• Capture attention with dynamic content and forms
  

Dreamweaver CS4 All-In-One for Dummies is divided into nine minibooks:

• Getting Started
  
• Mastering the Basics
  
• Working Like the Pros
  
• Energizing Your Site
  
• Publishing Your Site
  
• Working Collaboratively
  
• Building Web Applications
  
• Making Pages Dynamic
  
• Developing Applications Rapidly
  

Your one-stopDreamweaver reference is Dreamweaver CS4 All-In-One for Dummies!

New interesting textbook: Industrial Hygiene Management or Helping People Help Themselves

Patterns of Enterprise Application Architecture

Author: Martin Fowler

The practice of enterprise application development has benefited from the emergence of many new enabling technologies. Multi-tiered object-oriented platforms, such as Java and .NET, have become commonplace. These new tools and technologies are capable of building powerful applications, but they are not easily implemented. Common failures in enterprise applications often occur because their developers do not understand the architectural lessons that experienced object developers have learned.

Patterns of Enterprise Application Architecture is written in direct response to the stiff challenges that face enterprise application developers. The author, noted object-oriented designer Martin Fowler, noticed that despite changes in technology--from Smalltalk to CORBA to Java to .NET--the same basic design ideas can be adapted and applied to solve common problems. With the help of an expert group of contributors, Martin distills over forty recurring solutions into patterns. The result is an indispensable handbook of solutions that are applicable to any enterprise application platform.

This book is actually two books in one. The first section is a short tutorial on developing enterprise applications, which you can read from start to finish to understand the scope of the book's lessons. The next section, the bulk of the book, is a detailed reference to the patterns themselves. Each pattern provides usage and implementation information, as well as detailed code examples in Java or C#. The entire book is also richly illustrated with UML diagrams to further explain the concepts.

Armed with this book, you will have the knowledge necessary to make importantarchitectural decisions about building an enterprise application and the proven patterns for use when building them.

The topics covered include:

Dividing an enterprise application into layers

The major approaches to organizing business logic

An in-depth treatment of mapping between objects and relational databases

Using Model-View-Controller to organize a Web presentation

Handling concurrency for data that spans multiple transactions

Designing distributed object interfaces

0321127420B10152002

The New New Thing or Programming Microsoft Visual C 2008

The New New Thing: A Silicon Valley Story

Author: Michael Lewis

In the weird glow of the dying millennium, Michael Lewis sets out on a safari through Silicon Valley to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, who is about to create his third, separate, billion-dollar company: first Silicon Graphics, then Netscape - which launched the Information Age - and now Healtheon, a startup that may turn the $1 trillion healthcare industry on its head.

Despite the variety of his achievements, Clark thinks of himself mainly as the creator of Hyperion, which happens to be a sailboat - not just an ordinary yacht, but the world's largest single-mast vessel, a machine more complex than a 747. Clark claims he will be able to sail it via computer from his desk in San Francisco, and the new code may contain the seeds of his next billion-dollar coup.

On the wings of Lewis' celebrated storytelling, the listener takes the ride of a lifetime through this strange landscape of geeks and billionaires. We get the inside story of the battle between Netscape and Microsoft; we sit in the room as Clark tries to persuade the investment bankers that Healtheon IS the new Microsoft; we get queasy as Clark pits his boat against the rage of the North Atlantic in winter. And in every brilliant anecdote and character sketch, Lewis is drawing us a map of markets and free enterprise in the twenty-first century.

Fortune

Lewis is a gifted storyteller...[he] makes his case through a series of beautifully rendered set-pieces....While many writers will try to bring this fantasyland to life, few will do so as vividly as Michael Lewis.

Business Week

[Lewis's] incisive and entertaining volume largely succeeds in getting past the glitter of money to identify the real key to the Valley's vibrancy: new ideas....Lewis provides a look that is penetrating as anything written so far.

Industry Standard - Jim Evans

When it became clear that renowned nonfiction writer Michael Lewis was trolling Silicon Valley to gather material for the definitive Internet book, a lot of people took notice. After all, Lewis had written one of the seminal 1980s greedy Wall Street stories, Liar's Poker. While he's penned other books since then, how better to follow a book on the business story of the 1980s than with one about the business story of the 1990s (and maybe the century): the creation and explosion of the Internet?

With apologies to Michael Wolff, no one has written the big Web business book yet, including Lewis. Maybe it's just too early in the game.

But that's OK. The Web is just too damn big to encapsulate its creation in just one tome. Instead of chronicling the rise of Kleiner Perkins Caufield & Byers, America Online, Yahoo and others, Lewis focuses on the one man who is as close to the center as anyone, Jim Clark.

Clark started three companies - Silicon Graphics Inc., Netscape and Healtheon - each worth more than $1 billion. His own personal fortune after Healtheon went public rocketed to over $2 billion.

Clark is portrayed as a maverick who doesn't suffer fools gladly, a fanatic about making money and controlling his destiny. Most important, Clark as engineer is emphasized.

This is not a small point. Before the technology business became what it is, the financiers, bankers and managers controlled everything. But after he started Silicon Graphics, Clark learned a valuable lesson.

At SGI, Clark and his beloved engineers were effectively squeezed out of the equity they thought they deserved by venture capitalists. So when Clark started his next company, Netscape, he made sure that wouldn't happen again. The terms for investment in Netscape that he secured with Kleiner's John Doerr were revolutionary. Instead of being able to buy into Netscape at the same price at which Clark funded the company, Doerr paid three times that amount, and Clark retained 25 percent of Netscape for himself.

That's the big idea of Lewis' book. Since Netscape, giving out equity in a Net company has become central to attracting and retaining key engineering talent. Clark also did the unthinkable when, over CEO Jim Barksdale's initial objections, he took Netscape public in August 1995; the company was only 18 months old and had no profiits. But what was unthinkable then is now commonplace. In part, that's due to Jim Clark.

In the end, Clark seems to be an idea man only. He has little patience for running his businesses. Yet, that's where some of the Clark magic comes in: He attracts the best people to run his companies. Whether it's Mike Long, the CEO of Healtheon, or Jim Barksdale of Netscape, Clark gives the reins to an experienced executive and goes on to the next big thing.

He can also viciously turn on the chosen executive, as Lewis recounts in hilarious detail. Take Ed McCracken, the former CEO of Silicon Graphics. McCracken was brought in from Hewlett-Packard to run SGI when it became apparent that Clark was not born to be a manager. The problem with McCracken was that he was the Valley's version of an Organization Man, or a manager with a taste for conformity. In Clarkspeak, Ed McCracken became "Ed McMuffin" or "Fucking Ed McCracken."

Disdain for authority is a common thread throughout the book. Clark doesn't think much of venture capitalists and bankers, either. To him, they're parasites who take advantage of engineers. Lewis seems to adopt the same stance. In a passage in which Clark, Healtheon CEO Long and a banker from Morgan Stanley are flying to Europe for Healtheon's IPO road show, Lewis never names the banker. He writes: "Clark let the Wall Street people sell his companies to the public and make him billions of dollars, but only because he hadn't yet figured out a way to get rid of them."

Clark seems dedicated to getting rid of people who complicate his life. He started Healtheon to get rid of health-care professionals who only add to red tape in the medical world. With his latest startup, MyCFO.com, Clark hopes to get rid of a layer of accounting management with whom the ultra-rich deal every day.

Lewis, of course, understands Clark and as illustration tells of a boating trip he took with him across the Atlantic. Clark built the boat so it could be sailed by computer, with the help of 24 SGI workstations. The boat, or rather its computers, performed marginally. But Lewis, in the end, realizes that it wasn't so much the sailing of a computerized boat that was important - it was the idea that such a thing could be done.

Slate

Michael Lewis' The New New Thing is the best book ever written about Silicon Valley. There. I've said it. Said it to you (wondering, to be sure, whether you agree—do you?); said it to the readers of Slate ; but most of all, I've said it to myself. Michael Lewis' The New New Thing is the best book ever written about Silicon Valley. There. I've said it again.

Los Angeles Times Book Review

Lewis brilliantly describes Clark's intensity and passion, his genius for technology and leadership and his impatience with convention. He also faithfully chronicles Clark's ruthlessness, willingness to exact revenge on opponents and ability to casually upset people's lives. The fact that these last qualities are described in almost complimentary terms reflects a Silicon Valley sensibility that they're laudable.

Industry Standard

The author got famous in the 1980s with his tale of Wall Street. Now he's turned his glance toward Silicon Valley.
By Michael Lewis
(W.W. Norton & Co.)

When it became clear that renowned nonfiction writer Michael Lewis was trolling Silicon Valley to gather material for the definitive Internet book, a lot of people took notice. After all, Lewis had written one of the seminal 1980s greedy Wall Street stories, Liar's Poker. While he's penned other books since then, how better to follow a book on the business story of the 1980s than with one about the business story of the 1990s (and maybe the century): the creation and explosion of the Internet?

With apologies to Michael Wolff, no one has written the big Web business book yet, including Lewis. Maybe it's just too early in the game.

But that's OK. The Web is just too damn big to encapsulate its creation in just one tome. Instead of chronicling the rise of Kleiner Perkins Caufield & Byers, America Online, Yahoo and others, Lewis focuses on the one man who is as close to the center as anyone, Jim Clark.

Clark started three companies - Silicon Graphics Inc., Netscape and Healtheon - each worth more than $1 billion. His own personal fortune after Healtheon went public rocketed to over $2 billion.

Clark is portrayed as a maverick who doesn't suffer fools gladly, a fanatic about making money and controlling his destiny. Most important, Clark as engineer is emphasized.

This is not a small point. Before the technology business became what it is, the financiers, bankers and managers controlled everything. But after he started Silicon Graphics, Clark learned a valuable lesson.

At SGI, Clark and his beloved engineers were effectively squeezed out of the equity they thought they deserved by venture capitalists. So when Clark started his next company, Netscape, he made sure that wouldn't happen again. The terms for investment in Netscape that he secured with Kleiner's John Doerr were revolutionary. Instead of being able to buy into Netscape at the same price at which Clark funded the company, Doerr paid three times that amount, and Clark retained 25 percent of Netscape for himself.

That's the big idea of Lewis' book. Since Netscape, giving out equity in a Net company has become central to attracting and retaining key engineering talent. Clark also did the unthinkable when, over CEO Jim Barksdale's initial objections, he took Netscape public in August 1995; the company was only 18 months old and had no profiits. But what was unthinkable then is now commonplace. In part, that's due to Jim Clark.

In the end, Clark seems to be an idea man only. He has little patience for running his businesses. Yet, that's where some of the Clark magic comes in: He attracts the best people to run his companies. Whether it's Mike Long, the CEO of Healtheon, or Jim Barksdale of Netscape, Clark gives the reins to an experienced executive and goes on to the next big thing.

He can also viciously turn on the chosen executive, as Lewis recounts in hilarious detail. Take Ed McCracken, the former CEO of Silicon Graphics. McCracken was brought in from Hewlett-Packard to run SGI when it became apparent that Clark was not born to be a manager. The problem with McCracken was that he was the Valley's version of an Organization Man, or a manager with a taste for conformity. In Clarkspeak, Ed McCracken became "Ed McMuffin" or "Fucking Ed McCracken."

Disdain for authority is a common thread throughout the book. Clark doesn't think much of venture capitalists and bankers, either. To him, they're parasites who take advantage of engineers. Lewis seems to adopt the same stance. In a passage in which Clark, Healtheon CEO Long and a banker from Morgan Stanley are flying to Europe for Healtheon's IPO road show, Lewis never names the banker. He writes: "Clark let the Wall Street people sell his companies to the public and make him billions of dollars, but only because he hadn't yet figured out a way to get rid of them."

Clark seems dedicated to getting rid of people who complicate his life. He started Healtheon to get rid of health-care professionals who only add to red tape in the medical world. With his latest startup, MyCFO.com, Clark hopes to get rid of a layer of accounting management with whom the ultra-rich deal every day.

Lewis, of course, understands Clark and as illustration tells of a boating trip he took with him across the Atlantic. Clark built the boat so it could be sailed by computer, with the help of 24 SGI workstations. The boat, or rather its computers, performed marginally. But Lewis, in the end, realizes that it wasn't so much the sailing of a computerized boat that was important - it was the idea that such a thing could be done.

—Jim Evans

Newsweek, 25 October 1999 - Steven Levy

Lewis has a natural talent for spinning hilarious scenes and uncovering wicked details.

Fred Moody

Remarkable....Clark proves to be a character as enthralling as any in American fiction or non-fiction....Lewis tells a great story in this book, with prose that ranges from the beautiful to the witty to the b, 22 October 1999

Jeffrey Klein

The New New Thing is bound to become the big big book of the fall season, and deservedly so.
San Jose Mercury News 10 October 1999

Time, 25 October 1999 - Joshua Quittner

A superb book....Lewis makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker.

The New York Times Book Review - Kurt Andersen

A splendid, entirely satisfying book, intelligent and fun and revealing and troubling in the correct proportions, resolutely skeptical but not at all cynical, brimming with fabulous scenes as well as sharp analysis....[R]eads, for most of us, like fiction in the best sense, providing character revelation and narrative surprises all along the way....Lewis conveys with a rare combination of wisdom and glee both the thrill and absurdity of late-20th century business.

Wired

...Michael Lewis takes readers inside the now-familiar world of Silicon Valley excess, the frantic deal making, the absurdly hyped expectations, the phenomenal wealth. But the 39-year old best-selling author of Liar's Poker and The Money Culture brings something genuinely exotic to the mix: near-total access to one of the Valley's biggest and most enigmatic players.

Forbes, 18 October 1999 - Rich Karlgaard

A great book....The New New Thing is the best Silicon Valley book to come out yet.

The New York Times ,26 October 1999 - Michiko Kakutan

Lewis does for the late 1990s world of techno-geeks and software cowboys what he did in Liar's Poker for the 1980s Wall Street world of traders and arbitrageurs.

Salon , 22 October 1999 - Mark Gimein

Like all Lewis' writing, The New New Thing is funny. It is funny in a wry, carefully observed way -- "Gibagibagibagiba," babbles a baby unfortunately brought to a gathering of investment bankers. It is funny also in a slashing, profane way: "Clark's friends who did not know Ed McCracken," writes Lewis of Clark's early nemesis, "came to believe the man's name was Fucking Ed McCracken." Yet what makes The New New Thing an exceptional book is not how funny it is, but how closely it sticks to a mission of investigating the mythic properties of Clark's singularly mercurial character.

Publishers Weekly

While it purports to look at the business world of Silicon Valley through the lens of one man, that one man, Jim Clark, is so domineering that the book is essentially about Clark. No matter: Clark is as successful and interesting an example of Homo siliconus as any writer is likely to find. Lewis (Liar's Poker) has created an absorbing and extremely literate profile of one of America's most successful entrepreneurs. Clark has created three companies--Silicon Graphics, Netscape (now part of America Online) and Healtheon--each valued at more than $1 billion by Wall Street. Lewis was apparently given unlimited access to Clark, a man motivated in equal parts by a love of the technology he helps to create and a desire to prove something to a long list of people whom he believes have done him wrong throughout his life (especially his former colleagues at Silicon Graphics). As Lewis looks at the various roles of venture capitalists, entrepreneurs and programmers and at how these very different mindsets fit together in the anatomy of big deals, he gives readers a sense of how the Valley works. But the heart of the book remains Clark, who simultaneously does everything from supervise the creation of what may be the world's largest sloop to creating his fourth company (currently in the works). Lewis does a good job of putting Clark's accomplishments in context, and if he is too respectful of Clark's privacy (several marriages and children are mentioned but not elaborated on), he provides a detailed look at the professional life of one of the men who have changed the world as we know it. (Oct.) Copyright 1999 Cahners Business Information.

Library Journal

Listeners are due for a thrilling ride through the strange landscape of computer geeks and billionaires, with a focus on the unique story of after-tax multibillionaire Jim Clark, founder of Silicon Graphics, Inc. (SGI), Netscape, and the newly emerging Healtheon. Lewis (Liar's Poker) focuses on Clark's story as the key to comprehending the newly emerging Internet wealth, emphasizing his battles between Netscape and Microsoft; his almost immediate success with SGI; his emotional investment in his computer-driven sailboat, the Hyperion; leading up to his next new, new thing, Healtheon, Clark's Internet health site envisioned literally to transform the $1 trillion healthcare industry. Clearly, Clark's nonpareil personae is an excellent example of how vastly different it is doing business in the age of the Internet, but this is not so much an analysis of Clark's business successes as it is a sort of technobiography. The numerous lengthy anecdotal tales and scenarios, narrated by Bruce Reizen, enrich the understanding of this exemplary personality, a high-tech rags-to-riches tale of a poor boy from Plainview, TX, but add little to a full appreciation for the strategies around these companies--a story yet to be told. Highly recommended for all public libraries.--Dale Farris, Groves, TX Copyright 2000 Cahners Business Information.

Booknews

A character study of Jim Clark, the founder of Silicon Graphics, Netscape, and Healtheon. The narrative discusses Clark's entrepreneurial ideas and sheds light on the history of the Internet, all in the midst of exploring the creation and travels of Clark's high-tech computer-controlled single-mast sailboat . Annotation c. Book News, Inc., Portland, OR (booknews.com)

Newsweek

Just reading about this dynamo is exhausting — and inspiring.

The New York Times - Michiko Kakutani

[Lewis] does for the late 1990s world of techno-geeks and software cowboys what he did in Liar's Poker for the 1980s Wall Street world of traders and arbitrageurs.

Wall Street Journal - Mood

[R]emarkable....Clark proves to be a character as enthralling as any in American fiction or non-fiction....Lewis tells a great story in this book, with prose that ranges from the beautiful to the witty to the breathtaking.

Wired

Michael Lewis takes readers inside the now-familiar world of Silicon Valley excess, the frantic deal making, the absurdly hyped expectations, the phenomenal wealth. But the 39-year old best-selling author of Liar's Poker and The Money Culture brings something genuinely exotic to the mix: near-total access to one of the Valley's biggest and most enigmatic players.

Forbes - Rich Karlgaard

[A] great book....The New New Thing is the best Silicon Valley book to come out yet.

Time - Arnold Quittner

[A] superb book....[Lewis] makes Silicon Valley as thrilling and intelligible as he made Wall Street in his best-selling Liar's Poker.

Talk Magazine - Po Bronson

Lewis Pulls it off. He convinces the reader by using the same technique that Jim Clark employed to sell his visionary enterprises: He asserts his ideas boldly, and pretty soon people start to believe them.

New York - Walter Kirn

It's an adventure story, full of peril, full of miscalculations and reversals, both at sea and on the stock exchange, but one that stops short of catastrophe. Which makes it all the more suspenseful, finally.

Business 2.0

Michael Lewis's latest, The New New Thing is at once a rollicking, rip-roaring tale of an industry gone wild, and a pull-no-punches portrait of one of high tech's most willful, fascinating, and colorful characters, Jim Clark...While Lewis cuts deep, he never cuts off more than ge can handle. It's simply the best book about high tech to come along since Michael Hiltzik's Dealers of Lightning.

Fortune - Andrew Ferguson

Lewis is a gifted storyteller...[he] makes his case through a series of beautifully rendered set-pieces....While many writers will try to bring this fantasyland to life, few will do so as vividly as Michael Lewis.

Slate - Joe Nocera

Michael Lewis' The New New Thing is the best book ever written about Silicon Valley. There. I've said it. Said it to you (wondering, to be sure, whether you agree--do you?); said it to the readers of Slate; but most of all, I've said it to myself. Michael Lewis' The New New Thing is the best book ever written about Silicon Valley. There. I've said it again.

Los Angeles Times Book Review - Alex Soojung Kim-Pang

Lewis brilliantly describes Clark's intensity and passion, his genius for technology and leadership and his impatience with convention. He also faithfully chronicles Clark's ruthlessness, willingness to exact revenge on opponents and ability to casually upset people's lives. The fact that these last qualities are described in almost complimentary terms reflects a Silicon Valley sensibility that they're laudable.

Business Week - Robert D. Hof

[Lewis's] incisive and entertaining volume largely succeeds in getting past the glitter of money to identify the real key to the Valley's vibrancy: new ideas....Lewis provides a look that is penetrating as anything written so far.

Kirkus Reviews

A rip-roaring profile of the high-rolling technology entrepreneur Jim Clark, and the strange Silicon Valley subculture in which he thrives, from one of our best business journalists. Michael Lewis, the petulant sprite whose Liar's Poker (1989) hilariously exposed the venalities of Wall Street investment bankers, vies for Tom Wolfe's ice cream suit with an effortlessly glib account of how the last decade turned Jim Clark, a middle-aged, chronically depressed Texas-born physicist whose futuristic concepts earned him little more than ridicule, into a Promethean, globe-trotting billionaire vainly searching for the next new thing that might make him happy. Like Ken Kesey in The Electric Kool-Aid Acid Test, Clark is, for Lewis, a romantic American outlaw, as well as a trickster who avenges himself on starched-shirt capitalists by creating wildly risky, money-losing hi-tech businesses that may never become profitable—Silicon Graphics, Netscape, Healtheon—but that nevertheless make billions for Clark when they go public. What brings in the bucks is Clark's no-nonsense appeal to the brilliant engineers who do the real work, his insufferable egotism, and his pie-in-the-sky imagination, which is not always as prescient as he would like. (When Clark's concept of a $1 million computerized yacht that can sail itself around the world without human hands doesn't survive the transition to working prototype, it isn't clear whether the yacht's engine died in the middle of the Atlantic because the computer thought the boat was in the African Sahara, or simply because of a faulty sensor.) Lewis also notes in passing the famous Microsoft antitrust suit, which Clark originated when he leaked to theUS Justice Department a Microsoft executive's threat to put Netscape out of business if the company refused to let Microsoft in as a partner. The result? Clark got even richer when Netscape merged with America Online, and invited Microsoft to be a partner in his next, new new thing. Funny, feverishly romantic business reporting in which the American lust for wealth becomes a Bryonic quest for the next dream that will change the world. (Author tour)

Interesting textbook: Rules of Play or Being Digital

Programming Microsoft Visual C# 2008: The Language

Author: Donis Marshall

Get the in-depth reference and pragmatic, real-world insights you need to exploit the enhanced language features and core capabilities in Visual C# 2008. Programming expert Donis Marshall deftly helps you build your proficiency with language features such as classes, structs, and other fundamentals, and helps you advance your expertise with more-advanced topics such as debugging, threading, and memory management. Combining an incisive reference with code samples and best practices, this developer reference focuses on details of the C# language you need to build innovative solutions.

Key Book Benefits:
• Delves into the core, must-know topics for developers working with Visual C# 2008, and advances their mastery with essential skills
• Thoroughly explicates language features such as generics, code snippets, and anonymous methods, while also providing updated information about classic features such as namespaces and metadata
• Provides code samples to illustrate concepts and build skills mastery

Table of Contents:

Pt. I Core Language

1 Introduction to Microsoft Visual C# Programming 3

2 Types 49

3 Inheritance 89

Pt. II Core Skills

4 Introduction to Visual Studio 2008 143

5 Arrays and Collections 201

6 Introduction to LINQ 251

7 Generics 279

8 Enumerators 313

Pt. III More C# Language

9 Operator Overloading 337

10 Delegates and Events 361

11 LINQ Programming 391

12 Exception Handling 413

Pt. IV Debugging

13 Metadata and Reflection 443

14 MSIL Programming 489

15 Debugging with Visual Studio 2008 527

16 Advanced Debugging 593

Pt. V Advanced Features

17 Memory Management 643

18 Unsafe Code 691

Index 717

The Real Mcts Mcitp Exam 70 649 Prep Kit or WordPress Complete

The Real Mcts/Mcitp Exam 70-649 Prep Kit: Independent and Complete Self-Paced Solutions

Author: Brien Posey

This exam is designed to validate Windows Server 2003 Microsoft Certified Systems Administrators (MCSEs) AD, Network Infrastructure, and Application Platform Technical Specialists skills. The object of this exam is to validate only the skills that are are different from the existing MCSE skills. This exam will fulfill the Windows Server 2008 Technology Specialist requirements of Exams 70-640, 70-642, and 70-643.

The Microsoft Certified Technology Specialist (MCTS) on Windows Server 2008 credential is intended for information technology (IT) professionals who work in the complex computing environment of medium to large companies. The MCTS candidate should have at least one year of experience implementing and administering a network operating system in an environment that has the following characteristics: 250 to 5,000 or more users; three or more physical locations; and three or more domain controllers.

MCTS candidates will manage network services and resources such as messaging, a database, file and print, a proxy server, a firewall, the Internet, an intranet, remote access, and client computer management.

In addition MCTS candidates must understant connectivity requirements such as connecting branch offices and individual users in remote locations to the corporate network and connecting corporate networks to the Internet.

* THE independent source of exam day tips, techniques, and warnings not available from Microsoft
* Comprehensive study guide guarantees 100% coverage of all Microsoft's exam objectives
* Interactive FastTrack e-learning modules help simplify difficult exam topics
* Two full-function ExamDay practice exams guaranteedouble coverage of all exam objectives
* Free download of audio FastTracks for use with iPods or other MP3 players
* 1000 page "DRILL DOWN" reference for comprehensive topic review

Table of Contents:

Deploying Servers; Configuring Server Roles in Windows 2008; Configuring Certificate Services and PKI; Maintaining an Active Directory Environment; Configuring the Active Directory Infrastructure; Configuring Web Application Services; Configuring Web Infrastructure Services; Deploying the Terminal Services; Configuring and Managing the Terminal Services; IP Addressing and Services; Configuring Network Access; Network Access Protection

Book about: Microsoft Windows Server 2003 Administrators Pocket Consultant or Microsoft Visual Studio 2008 Unleashed

WordPress Complete

Author: Hasin Hayder

Written in a clear, easy to read style, the book takes you the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. This book is a beginner's guide to WordPress, for people who are new to blogging and want to create their own blogs in a simple and straightforward manner. It does not require any detailed knowledge of programming or web development, and any IT confident user will be able to use the book to produce an impressive blog.

Microsoft Windows Sharepoint Services 3 0 Step by Step or Linux For Dummies

Microsoft Windows SharePoint Services 3. 0 Step by Step

Author: Olga Londer

The smart way to learn Microsoft Windows SharePoint Services Version 3.0-one step at a time! Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting tips to master the fundamentals of working with the latest version of Windows SharePoint Services. You will learn the essentials for creating and managing SharePoint sites and Web Parts, including working with lists and libraries. You'll even discover how to work with collaboration features to create surveys, discussion boards, wikis, and blogs. Plus, you'll learn how to work with Microsoft Office Excel® 2007, Office Access 2007, Office InfoPath® 2007, and Office Outlook® 2007 in Windows SharePoint Services. With STEP BY STEP, you can take just the lessons you need or work from cover to cover. Either way, you drive the instruction, building and practicing the skills you need, just when you need them! Includes a companion CD with hands-on practice files.

Key Book Benefits:
• Lets you take just the lessons you need or work from cover to cover-you set the pace
• Includes coverage of all the fundamentals, including creating and managing SharePoint sites
• Features easy-to-follow lessons and hands-on skill-building exercises
• Includes a companion CD with practice files and other resources

Table of Contents:

Information for Readers Running Windows XP

Book about: Worried Child or Nutrition and Mental Illness

Linux For Dummies

Author: Dee Ann LeBlanc

Previous editions of Linux For Dummies have garnered rave reviews. However, there’s one scary term applied to them—outdated! The 6^th Edition remedies that with easy-to-understand information on the latest version of the most popular Linux distributions, including Fedora Core, SuSE, Mandrake, Xandros, Linspire, and Knoppix. This guide walks you though installing, configuring, tuning, and using each version of Linux, the low-cost, secure alternative to expensive operating systems. You’ll discover how to:

• Prep your computer for Linux

• Boot and stop Linux

• Connect to the Internet, e-mail, surf the Web, and access and use cool Internet tools

• Manage files and directories

• Do word processing and more with Open Office.org

• Updated material includes:

• Info on the wireless Internet connection

• Coverage of the new SELinux infrastructure, an important new security feature

• Updated GNOME and KDE coverage

Written by Dee-Ann LeBlanc, award-winning author of numerous books and articles and author or coauthor of the popular previous editions of Linux For Dummies, this edition not only guides you step by step, it also includes an appendix of common Linux commands and a comprehensive index so you can find what you need to know without taking extra steps.

The bonus DVD includes:

• The full, installable version of Fedora Core 3 and Knoppix

• ISO images (that will save hours of downloading time) for SUSE live, Mandrake full version, Xandros Open Circulation version,and Linspire full version

If you want to explore the different distributions of Linux, this is the guide for you!

Schneier on Security or MCTS Self Paced Training Kit

Schneier on Security

Author: Bruce Schneier

"One of the world's foremost security experts."
— Wired

"A security guru."

— The Economist

"Security sage and notorious cynic."

— CNET

Are you really safer than before 9/11?

We've sacrificed our privacy, convenience, and sometimes even our dignity to feel safer. But has it bought us security, or merely an illusion?

Bruce Schneier, world-renowned security technologist, recognizes that the ultimate security risk is people. In this compendium of articles and blog postings, the bestselling author of Secrets and Lies explains why many security practices are in fact security risks, and how we can truly become safer — not only online, but also on airplanes, at work, at school, and in our daily lives. In a world grown increasingly paranoid, Schneier makes a compelling case for common sense.

Table of Contents:

1 Terrorism and Security 1

2 National Security Policy 25

3 Airline Travel 49

4 Privacy and Surveillance 61

5 ID Cards and Security 97

6 Election Security 111

7 Security and Disasters 131

8 Economics of Security 145

9 Psychology of Security 169

10 Business of Security 189

11 Cybercrime and Cyberwar 205

12 Computer and Information Security 227

A References 267

Index 315

Look this: Introduction to Econometrics or Effective Small Business Management

MCTS Self-Paced Training Kit (Exam 70-632): Managing Projects with Microsoft Office Project 2007

Author: Joli Ballew

Announcing an all-new Self-Paced Training Kit designed to help maximize your performance on 70-632, the required exam for the new Microsoft Certified Technology Specialist (MCTS): Managing Projects with Microsoft Office Project 2007 certification. This 2-in-1 kit includes the official Microsoft study guide, plus practice tests on CD to help you assess your skills. It comes packed with the tools and features exam candidates want most-including in-depth, self-paced training based on final exam content; rigorous, objective-by-objective review; exam tips from expert, exam-certified authors; and customizable testing options. It also provides real-world scenarios, case study examples, and troubleshooting labs for the skills and expertise you can apply to the job.

Work at your own pace through the lessons and lab exercises. Focusing on using Office Project 2007 to manage projects, this official study guide covers the necessary tools to set up projects; resource project plans; estimate, schedule, and budget tasks; track project progress; and, create charts, diagrams, and reports.

Then assess yourself using 250+ practice and review questions on the CD, featuring multiple, customizable testing options to meet your specific needs. Choose timed or untimed testing mode, generate random tests, or focus on discrete objectives. You get detailed explanations for right and wrong answers-including pointers back to the book for further study. You also get an evaluation version of Office Project 2007 software and an exam discount voucher-making this kit an exceptional value and a great career investment.
Key Book Benefits:
• Comprehensive exam prep study guide
• In-depthcoverage of exam objectives and sub-objectives-plus instructive case studies and troubleshooting scenarios to enhance your performance on the job
• 250+ practice and review questions
• Test engine that enables customized testing, pre-assessment and post-assessment, and automated scoring and feedback
• Complete and handy exam-mapping grid
• Evaluation version of Microsoft Office Project 2007
• 15 percent exam-discount voucher from Microsoft (limited time offer)
• Entire study guide in searchable eBook format