Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaff
The old media strategies advertisers used for decades no longer work. Here's what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Books about: Zur sprechenden Vorzüglichkeit: Der Michiganer Guide zur Maximierung Ihrer Leistung auf dem TSE-Test und Spricht Test
MPLS and VPN Architectures
Author: Ivan Pepelnjak
A practical guide to understanding, designing, and deploying MPLS and MPLS-enabled VPNs
• In-depth analysis of the Multiprotocol Label Switching (MPLS) architecture
• Detailed discussion of the mechanisms and features that constitute the architecture
• Learn how MPLS scales to support tens of thousands of VPNs
• Extensive case studies guide you through the design and deployment of real-world MPLS/VPN networks
• Configuration examples and guidelines assist in configuring MPLS on Cisco® devices
• Design and implementation options help you build various VPN topologies
Multiprotocol Label Switching (MPLS) is an innovative technique for high-performance packet forwarding. There are many uses for this new technology, both within a service-provider environment and within the enterprise network, and the most widely deployed usage today is the enabling of Virtual Private Networks (VPNs). With the introduction of MPLS-enabled VPNs, network designers are able to better scale their networks than with the methods available in the past.
Network engineers and administrators need quick, effective education on this technology to efficiently deploy MPLS-enabled VPNs within their networks. With that goal in mind, MPLS and VPN Architectures provides an in-depth discussion particular to Cisco's MPLS architecture. This book covers MPLS theory and configuration, network design issues, and case studies as well as one major MPLS application: MPLS-based VPNs. The MPLS/VPN architecture and all its mechanisms are explained with configuration examples, suggested design and deployment guidelines, and extensive case studies.
MPLS andVPN Architectures is your practical guide to understanding, designing, and deploying MPLS and MPLS-based VPNs.
Booknews
An overview of multiprotocol label switching (MPLS) architecture and configuration, as well as MPLS based virtual private networks (VPNs). Topics include frame- and cell-mode MPLS operation, running frame-mode MPLS across switched WAN media, VPN implementation options, architecture operation, provider edge to customer edge connectivity options, advanced topologies, guidelines for MPLS/VPN deployment, and an IP tunneling to MPLS/VPN migration case study. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
Introduction | ||
Pt. I | MPLS Technology and Configuration | 3 |
Ch. 1 | Multiprotocol Label Switching (MPLS) Architecture Overview | 5 |
Ch. 2 | Frame-mode MPLS Operation | 23 |
Ch. 3 | Cell-mode MPLS Operation | 49 |
Ch. 4 | Running Frame-mode MPLS Across Switched WAN Media | 65 |
Ch. 5 | Advanced MPLS Topics | 73 |
Ch. 6 | MPLS Migration and Configuration Case Study | 97 |
Pt. II | MPLS-based Virtual Private Networks | 113 |
Ch. 7 | MPLS Troubleshooting | 115 |
Ch. 8 | Virtual Private Network (VPN) Implementation Options | 129 |
Ch. 9 | MPLS/VPN Architecture Overview | 161 |
Ch. 10 | MPLS/VPN Architecture Operation | 183 |
Ch. 11 | Provider Edge (PE) to Customer Edge (CE) Connectivity Options | 225 |
Ch. 12 | Advanced MPLS/VPN Topologies | 255 |
Ch. 13 | Advanced MPLS/VPN Topics | 269 |
Ch. 14 | Guidelines for the Deployment of MPLS/VPN | 339 |
Ch. 15 | Carrier's Carrier and Inter-provider VPN Solutions | 377 |
Ch. 16 | IP Tunneling to MPLS/VPN Migration Case Study | 407 |
Ch. 17 | MPLS VPN Troubleshooting | 425 |
App. A: Answers to Review Questions | 443 | |
App. B | Tag-switching and MPLS Command Reference | 461 |
Index | 465 |
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