YouTube for Business: Online Video Marketing for Any Business
Author: Michael Miller
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?
The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos–on a budget
• Edit and enhance your videos
• Create a presence on the YouTube site
• Manage a video blog
• Generate revenues from your YouTube videos
• Produce more effective YouTube videos
Includes profiles of
successful businesses
• Blendtec
• Charles Smith Pottery
• Annette Lawrence, ReMax ACR Elite Group, Inc.
• Stone Brewing Company
• D-Link
Author Michael Miller has written more than 80 how-to books over the past two decades, with more than
one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,
Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.
Front cover quote:
“Never thought you could use YouTube for your business? Well, think again! This book gives you
a complete overview of why,how, and the technology to get you started.”
– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie
Judy Brink-Drescher - Library Journal
In a world where nearly every computer, camera, and cell phone is equipped with video capabilities, the desire to create and share videos has grown at an unprecedented rate. As the top video hosting web site, YouTube offers a compelling, low-cost advertising alternative for companies looking to leverage this trend. Miller's book provides marketing strategies designed to attract the massive YouTube audience without turning off its grassroots users. In five easy-to-read sections, Miller addresses the marketing and technical aspects of successful YouTube promotion of virtually any product or service. Business profiles in the form of brief case studies are dispersed throughout the book; pictures and illustrations guide the reader through the features and functionality of the YouTube interface, with advice provided for creating a marketing plan; purchasing camcorders; shooting and editing videos on an amateur, a semipro, and a professional level; promoting and networking within the YouTube community; and creating popular videos poised to "go viral." This book makes no assumptions regarding marketing or computing ability and will be most appreciated by novice marketers and videographers. Although seasoned professionals may skip a few pages, they still should be able to gain valuable tips and insights. Recommended for public and academic libraries.
Table of Contents:
I Marketing Your Business Online with YouTube 5
1 How YouTube Can Help You Market Your Business 7
2 Developing Your YouTube Marketing Strategy 19
3 Tips for Producing More Effective YouTube Videos 35
Profile Blendtec 47
II Producing Your YouTube Videos 51
4 Understanding Audio/Video Technology 53
5 Shooting Webcam Videos 63
6 Shooting Semi-Pro Videos 73
7 Shooting Professional Videos 101
8 Editing and Enhancing Your Videos 109
Profile Charles Smith Pottery 129
III Managing Your YouTube Videos 133
9 Uploading Your Videos to YouTube 135
10 Creating a YouTube Presence 145
11 Incorporating YouTube Videos on Your Own Website 169
Profile Annette Lawrence, ReMax ACR Elite Group, Inc 176
IV Working with YouTube Video Slogs 183
12 Managing a Video Blog 185
13 Integrating Text Blogs and Video Blogs 195
Profile Stone Brewing Company 204
V Promotion and Monetization 209
14 Tracking Performance 211
15 Promoting Your YouTube Videos 223
Profile D-Link 247
Index 253
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